OBJECTIVE:

Students will collaborate with a partner to develop and present a comprehensive business concept, including identifying a problem, defining a target customer, and proposing a product or service that provides a solution.

MATERIALS:

REQUIRED PREP:

Transform your room – Next Gen sessions should be different from typical classes — change the room’s seating order, and get ready for your first session!

Opening Huddle

Opening Huddle: Feel free to play music to generate energy and set the vibe!

Opening Ritual: Conduct your opening ritual! 

Mood Check: Gather the students into a circle (standing or sitting – keep comfort in mind)!

Activity 1: Brand Battle

Purpose: Connects to logos, reputation, and marketing.

Activity: Students recognize the power of branding.

Steps: Show two brands and ask: “Which one do you trust more?”

Examples:

  • Nike vs generic sneakers
  • Apple vs unknown phone brand

Ask: “Why do you trust that brand?”

Activity 2: How Customers Discover the Business

Students create:

  • Business name
  • Logo
  • Slogan
  • Marketing strategy

Activity:

  • Design a social media post or flyer

Deliverable:

  • Brand kit: A brand kit is a curated collection of essential design assets—logos, color palettes, typography, and imagery—that defines a company’s visual identity. It ensures consistency across all marketing materials, building brand recognition, trust, and loyalty.

Closing Huddle:

End by collectively performing your exit ritual! Remind students of the next session!