OBJECTIVE:

Students will collaborate with a partner to develop and present a comprehensive business concept, including identifying a problem, defining a target customer, and proposing a product or service that provides a solution.

MATERIALS:

REQUIRED PREP:

Transform your room – Next Gen sessions should be different from typical classes — change the room’s seating order, and get ready for your first session!

Opening Huddle

Opening Huddle: Feel free to play music to generate energy and set the vibe!

Opening Ritual: Conduct your opening ritual! 

Mood Check: Gather the students into a circle (standing or sitting – keep comfort in mind)!

Activity 1: Would you buy it?

Purpose: Introduces product-market fit and customer thinking.

Activity: Students evaluate business ideas.

Ask a few students to present a funny or unusual product idea.

Examples:

  • Shoes with built-in chargers
  • A homework delivery service
  • A dog daycare for school hours

Students vote: 👍 Buy it OR 👎 Pass

Ask 1–2 students why they voted the way they did.

Activity 2: How the Business Works

Students define:

  • Product/service
  • Target audience
  • Location (online, storefront, mobile)

Activity:

Introduce Business Model Canvas (simplified)

The Business Model Canvas (BMC) is a one-page strategic tool used to visualize, design, and assess a business concept, breaking down complex plans into nine essential, interconnected building blocks. It helps entrepreneurs quickly map out how they create, deliver, and capture value, focusing on both front-end customer aspects and back-end operations.

Deliverable: Business overview workshee

Closing Huddle:

End by collectively performing your exit ritual! Remind students of the next session!