OBJECTIVE:

Students will collaborate with a partner to develop and present a comprehensive business concept, including identifying a problem, defining a target customer, and proposing a product or service that provides a solution.

MATERIALS:

REQUIRED PREP:

Transform your room – Next Gen sessions should be different from typical classes — change the room’s seating order, and get ready for your first session!

Opening Huddle

Opening Huddle: Feel free to play music to generate energy and set the vibe!

Opening Ritual: Conduct your opening ritual! 

Mood Check: Gather the students into a circle (standing or sitting – keep comfort in mind)!

Activity 1: Guess the Business

Purpose: Helps students think about business ideas and industries. Fun way to introduce market research.

Steps: Describe a company without naming it (Kind of like Taboo). Do 2–3 examples.


Example: “This company lets people rent rooms from strangers while traveling.” – Students guess: Airbn

Activity 2: Understanding Competitors

In your group, students research:

  • Similar businesses
  • Pricing
  • What those businesses do well or poorly

Activity: Create a Competitor Comparison Chart

Deliverable:

  • 3 competitors
  • Pricing comparison
  • What will make their idea unique

Closing Huddle:

End by collectively performing your exit ritual! Remind students of the next session!

Final Thought: “Stress is inevitable—how you handle it makes the difference.”