OBJECTIVE:

Students will collaborate with a partner to develop and present a comprehensive business concept, including identifying a problem, defining a target customer, and proposing a product or service that provides a solution.

MATERIALS:

REQUIRED PREP:

Transform your room – Next Gen sessions should be different from typical classes — change the room’s seating order, and get ready for your first session!

Opening Huddle

Opening Huddle: Feel free to play music to generate energy and set the vibe!

Opening Ritual: Conduct your opening ritual! 

Mood Check: Gather the students into a circle (standing or sitting – keep comfort in mind)!

Activity 1: Customer Nightmare

Purpose: Highlights customer experience importance.

Activity: Students think about customer experience.

Ask Students: “What’s the worst customer service you’ve ever had?”

Students share quick examples.

Examples they may mention:

  • Rude employees
  • Long waits
  • Wrong orders

Ask Students: “What should the business have done instead?”

Activity 2: Day-to-Day Business Operations

Students outline:

  • How the product/service is delivered
  • Customer journey
  • Daily operations

Activity:
 Create a Customer Experience Map

Deliverable:

  • Step-by-step process from customer discovery to purchase

Closing Huddle:

End by collectively performing your exit ritual! Remind students of the next session!

Final Thought: “Stress is inevitable—how you handle it makes the difference.”